Privacy Policy

Introduction

At serenitesa, we take the privacy and security of personal information very seriously. This Privacy Policy explains how we collect, use, protect, and share information about residents, prospective residents, and their families in connection with our senior residential care services in Hua Hin, Thailand.

We are committed to transparency in our data handling practices and to maintaining the trust placed in us when you share personal information. This policy applies to all information collected through our website, during visits to our facility, and throughout the course of providing care services.

Information We Collect

Personal Information

When you inquire about our services or become a resident, we may collect the following types of personal information:

• Contact details such as name, email address, phone number, and mailing address
• Date of birth and age for age-appropriate care planning
• Emergency contact information for family members or designated representatives
• Health information relevant to daily care needs and safety considerations
• Dietary preferences, allergies, and restrictions
• Activity preferences and interests to personalize programming
• Payment and billing information for service fees

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information:

• Browser type, operating system, and device information
• IP address and general location data
• Pages visited, time spent on pages, and navigation patterns
• Referral source and exit pages

How We Use Your Information

We use the personal information we collect for the following purposes:

• To provide personalized residential care services and daily support
• To develop and maintain individualized care plans
• To communicate with residents, families, and emergency contacts
• To coordinate with healthcare providers when necessary
• To process payments and maintain billing records
• To send updates about activities, events, and community news
• To respond to inquiries and provide information about our services
• To improve our services and facility based on feedback and observations
• To comply with legal obligations and maintain safety standards

Legal Basis for Processing

We process personal information based on the following legal grounds:

• Contractual necessity: To fulfill our obligations under care agreements and service contracts
• Consent: When you voluntarily provide information or agree to communications
• Legitimate interests: To operate our facility safely and efficiently while respecting your rights
• Legal compliance: To meet requirements under Thai law and healthcare regulations

Information Sharing and Disclosure

We do not sell or rent personal information to third parties. We may share information only in the following limited circumstances:

Healthcare Providers

We may share relevant health information with local doctors, hospitals, or specialists when coordinating care for residents, always with appropriate consent or legal authority.

Service Providers

We work with trusted service providers who assist with meal preparation, housekeeping, facility maintenance, and administrative functions. These providers have access only to information necessary to perform their specific services and are contractually bound to protect confidentiality.

Legal Requirements

We may disclose information when required by law, court order, or government regulation, or when necessary to protect the safety and wellbeing of residents or staff.

Family Members and Emergency Contacts

With resident consent, we share updates with designated family members and emergency contacts as part of our transparent communication approach.

Data Security

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, loss, or misuse. These measures include:

• Secure storage of physical records in locked facilities with restricted access
• Encryption of electronic data and secure password protections
• Staff training on confidentiality and data protection responsibilities
• Regular security reviews and updates to our practices
• Limited access to personal information based on job responsibilities

While we take security seriously, no method of transmission or storage is completely secure. We continue to review and improve our security measures regularly.

Data Retention

We retain personal information for as long as necessary to provide services, maintain care records, and comply with legal obligations. Care-related information is typically retained for seven years following the end of services, in accordance with healthcare record-keeping standards. Financial records are maintained according to Thai accounting and tax requirements. When information is no longer needed, we securely destroy or anonymize it.

Cookies and Website Technology

Our website uses cookies and similar technologies to enhance your browsing experience. For detailed information about our cookie practices, please review our Cookie Policy.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

Your Rights and Choices

Under Thai data protection laws and international privacy principles, you have the following rights regarding your personal information:

Access and Information

You may request access to the personal information we hold about you and receive information about how it is processed.

Correction and Update

You can request corrections to inaccurate or incomplete information. We encourage you to keep us informed of any changes to contact details or care-relevant information.

Deletion

In certain circumstances, you may request deletion of personal information, subject to our legal obligations to maintain certain records.

Withdrawal of Consent

Where processing is based on consent, you may withdraw that consent at any time. This will not affect processing that occurred before withdrawal.

Objection

You may object to certain types of processing, such as direct marketing communications.

To exercise any of these rights, please contact us using the information provided at the end of this policy.

Children's Privacy

Our services are designed for senior adults, and we do not knowingly collect information from individuals under 18 years of age. If we become aware of such collection, we will promptly delete the information.

International Data Transfers

Personal information is primarily stored and processed in Thailand. If information needs to be transferred internationally for legitimate business purposes, we ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services. We will notify residents and families of material changes through direct communication or prominent notice on our website. The "Last Updated" date at the top of this policy indicates when changes were last made.

Contact Information

If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy-related concerns, please contact us:

We aim to respond to all privacy inquiries within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in Thailand.